There are keys to creating content that will do what you want - going viral isn’t one of them - Laura Wilkes
"You don't have to feel confident to be great at what you do."
We chat with Laura Wilkes, founder of Communicating for Impact,to discuss content creation, putting yourself out there, and building a full-service production house.
After 15 years working in education as a Director and producing content for global education brands, Laura saw the profound impact great media has on growth. She founded Communicating for Impact to bring that strategic, high-quality production to more leaders and experts.
In this episode, we chat about:
passions vs businesses
going from reluctant leader to confident director
the role of authenticity and creativity in content creation
Laura launching her own creative production house
how to stand out in saturated markets
understanding buyer psychology
the mechanisms needed to take the entrepreneurial leap
FOR MORE FROM LAURA WILKES:
2. Check out Communicating for Impact
Thank you for listening. Your support has been overwhelming and we couldn't do what we do without you. We hope this podcast serves as an effective CPD tool for you.
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As always, thank you for listening. Your support has been overwhelming and we couldn't do what we do without you. We hope this podcast serves as an effective CPD tool for you.
If you have a comment or question about today's show, we'd love to hear from you: info@learnyourenglish.com
